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The Brand Workshop


December 2, 2013 – April 2, 2014

The Brand Workshop will help you:

Brand your business, be seen, and make the impact you want in the world.

Make your brand vision a reality.

Get clarity about how your brand can and should look so that you are perceived exactly as you want to be in the marketplace.

Build your confidence by designing a beautiful, professional brand that feels 100% you and sets you apart from everyone else.

Experience your full creativity and benefit from the power boost that gives your business at large.

Save money by learning branding, graphic design, and software skills that will allow you to design and maintain your brand forever.

Save time by creating a brand style guide and templates that will make creating on-brand graphics a breeze instead of a chore.

Save your sanity by learning how to communicate clearly and effectively with designers and other team members who will be in charge of your branding as your business grows.


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The Brand Workshop is for you if:

  • You’re committed to developing your first brand or re-branding in 2014.
  • You’re ready to take your existing DIY branding up a notch.
  • You have a professionally designed brand, and you want to learn how to translate that look to all your graphics.
  • You want to brand a digital product (e-book, online course, membership site).
  • You’re open to learning new skills even if it feels overwhelming or scary.
  • You want generous support, step-by-step guidance, and constructive feedback from a professional.
  • You thrive when you are seen and held accountable for your dreams.

The Brand Workshop is not for you if:

  • You already love your brand and it’s working for you.
  • You don’t want to learn graphic design, branding, and software skills in order to build a better brand.
  • You don’t yet know what your business does, or who you serve.
  • You don’t want to DIY your brand.

Brand Yourself and Be Seen

Ready to build that beautiful brand? Let’s do it!

The Brand Workshop The Brand Workshop Plus The Brand Workshop Pro
Workshop Includes:

  • Branding lessons + homework
  • Done-for-you brand style guides
  • Project planning lessons
  • 3 design reviews
  • Software training
  • Design tutorials
  • One-on-one kick-off call
  • 8 live group coaching calls
  • Private Facebook group

(full details below)

Workshop Includes:

  • Branding lessons + homework
  • Done-for-you brand style guides
  • Project planning lessons
  • 3 design reviews
  • Software training
  • Design tutorials
  • One-on-one kick-off call
  • 8 live group coaching calls
  • Private Facebook group

(full details below)

Workshop Includes:

  • Branding lessons + homework
  • Done-for-you brand style guides
  • Project planning lessons
  • 3 design reviews
  • Software training
  • Design tutorials
  • One-on-one kick-off call
  • 8 live group coaching calls
  • Private Facebook group

(full details below)

4 month membership to Jewels
Branch Creative Community
4 month membership to Jewels
Branch Creative Community
1 year membership to Jewels
Branch Creative Community
30 minute one-on-one project planning call in January 30 minute one-on-one project planning call in January
30 minute one-on-one design review calls in February and March 30 minute one-on-one design review calls in February and March
Custom brand style guide
created by Christie for you (includes: colors, fonts, patterns, image styles).
Custom brand style guide
created by Christie for you (includes: colors, fonts, patterns, image styles).
Typographic logo
custom designed by Christie for you.
Document template
custom designed by Christie for you.
The Brand Workshop The Brand Workshop Plus The Brand Workshop Pro

Workshop Materials and Schedule:

defineyourbrandstyle

December 2 – 14

We’ll be diving right into the branding process, so roll up your sleeves and get ready to jump. At the end of these first two weeks, you’ll have a brand style guide in place with brand colors, fonts, patterns, and image styles.

  • Daily branding lessons with homework designed to guide you through the visual brand creation process. Topics will include:

    • What brand really means and how to brand an online businesses.
    • How to evaluate your current visual branding, without making yourself feel bad.
    • How to uncover the most important things people should know and feel about your business.
    • How your personal past, present, and future can help you differentiate your brand.
    • Where to find brand inspiration.
    • How to choose colors, fonts, patterns, and image styles to define your brand style.
    • How to create a brand style guide so you’re always on-brand.
  • 4 live group coaching calls so that you can ask questions and get advice while you’re going through this process.
  • 10 done for you brand style guides (color palettes, fonts, patterns, and image style inspiration) to jump start your branding.
  • Support in our private Facebook group through weekly office hours, create-ins, and feedback on your homework assignments.
  • One-on-one kick-off calls (15 minutes) with Christie Halmick.



chillandabsorb

December 14 – January 5

It’s time to chill and let all that you’ve absorbed the last few weeks soak deep into your subconscious. Enjoy your holiday season knowing that you have a firm grasp on your brand style and will be ready to develop your custom brand plan when the New Year rings in.

After stuffing your head full of fonts, colors, brand jargon, it needs to rest and process.
And it will…. but don’t blame me if you have visions of the perfect color palette instead of sugar plums, or wake up with a burning desire to buy fonts. These things happen in branding land.

If you need to escape from all the holiday hoopla, you can revisit (or visit for the first time) all the Defining Your Brand Style materials, explore the courses on the Jewels Branch membership site, and hang out in the community.

I’ll be around to answer questions and share more brand inspiration.



planyourbrandjourney

January 6 – 10

We’re back fresh from the holidays with notebooks, calendars, and pens in hand ready to plan, plan, plan. At the end of this week you’ll know exactly what you need to do first, second, and third (and more) to continue to develop your brand over the next 11 weeks. At the end of this week of planning, you’ll have a 100% unique brand plan to fit your business, brand, goals, and life.

  • Daily planning lessons with homework designed to help you plan out your brand journey for 2014.
  • 2 live group coaching calls, so that you can ask questions and get advice while you’re going through this process.
  • Support in our private Facebook group through office hours, create-ins, and feedback on your homework assignments.



designyourbrand

January 11 – April 2

Put on your traveling boots (or your dancing shoes), because we’re taking this brand on a journey. To get from where your brand is today to that future brand you’ve got to take it one step at a time. You’re ready to put all the brand styling, chilling, and planning into concrete action.

  • 2 live group coaching calls (one in February, one in March).
  • Planning worksheets to keep you on track with your brand goals.
  • 3 design reviews. (January, February, and March) Submit your brand work for constructive feedback via email from Christie.
  • Support in our private Facebook group through weekly office hours and create-ins.
  • Software training: Photoshop, Pixlr, Word, Pages (specific curriculum based on your brand plan)
  • Design graphics to match your brand style: (specific projects based on your brand plan)

    • Logos for your business, digital products
    • Website headers
    • Newsletter headers and graphics
    • Blog graphics: develop signature image styles for your blog posts, quotables, sidebar images, banner ads.
    • Sales page graphics: headers, call outs, testimonials, buy now buttons, dividers, 3-d product images, badges
    • E-book covers
    • PDFs of all kinds: opt-ins, e-books, online course materials, workbooks, and templates to make creating these faster and easier.
    • Twitter graphics: background, avatar, and header images
    • Facebook graphics: cover photo, profile image, and app icon graphics

Jewels Branch Creative Community:

As soon as you sign up for The Branding Workshop, you get full access to all self-paced courses at Jewels Branch, plus all the community support (create-ins, monthly coaching calls, office hours, and design reviews) that come along with a membership. Your access to these self-paced courses will go through April 2. Full details about what’s included in the Jewels Branch Creative Community are here.



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Praise

Praise from awesome ladies who’ve taken workshops and self-paced courses at Jewels Branch

Jewels Branch exceeded every expectation. The quality of the courses is top notch. I found the materials fun, deeply informative, targeted to my needs as an aspiring entrepreneur and easy to understand. Christie is a true gem and goes above and beyond to pack her courses with loads of helpful content. I would highly recommend Jewels Branch to anyone with the drive and desire to create their own brand and online materials. – Kasie Roads

Your feedback was genuine, thoughtful, kind, and funny. You are a great teacher! Patient too, very patient! ~ HANNA ASHBAUGH, Personal wardrobe stylist, Hanna Lee Style

I learned so much and have created so much in such a short period of time. I have been able to use what I learned to create all kinds of branded material from business forms, marketing materials, and videos using Keynote to name a few. While I would love to be able to hire a graphic designer for all of my work, it isn’t in my budget and it is such a value as a small business owners to be able to do some of this work on their own. ~ Dawn Gepfert of Dawn P. Gepfert Design, Interior Architecture and Design

Stellar program and your engagement with this group was unprecedented. Truly. You are so very generous with your knowledge and your time. I am a teacher and I have a good eye for teachers who are skilled at their craft. Not only are you an exceptional designer, you know how to articulate those skills in a way that empowers your students. ~ Sue Ann Gleason, founder of Conscious Bites Nutrition and Chocolate for Breakfast

Praise from awesome ladies who’ve trusted me to develop their branding

I hired the lovely Christie Halmick to do my branding for my new info products. I’ve receive rave reviews and sales! She graciously worked with me on a tight deadline while still giving me great service and products I’m proud of. ~ Geanine Thompson

During my long career I have worked with many artists and I know you are amongst the best. It is very unique for someone to have the full package of art talent (with great color sense), copy writing skills, technical expertise, and the ability to communicate and “get” client’s ideas. I found some other artists – but they are not in your league.” ~ Paula Daniels

My vision has been achieved because of you. Thank you for your talents, vision of visual interpretation of my soul’s essence. What a gift this process has been — one of birthing, bringing forth my own truth — my own light — for me to stand in and prosper. ~ Barbara Coon


Frequently Asked Questions

Do you have a guarantee?

Yes! Jewels Branch offers a 30 day money back guarantee. If after 30 days, you aren’t 100% satisfied with what you’ve learned and overjoyed at the support you’re getting, I’ll gladly refund your money after a short exit interview.

Why do I require an exit interview for a refund? Because I’m 100% committed to your online business success. In our exit interview I will help you figure out where you are getting stuck in the creative process. Knowing that will help you move past this obstacle as you are building other parts of your online business.


Is this workshop included in a Jewels Branch Creative Membership subscription?

No. Membership subscriptions (as low as $49/month) give you access to self-paced courses and community. Jewels Branch offers other services and group workshops like this separately from the membership site.


What does the bonus brand audit include?

You’ll get a brand audit worksheet to complete and once that’s turned in Christie will review your site and other branding materials. You’ll get a detailed report of all her findings and then you’ll hop on the phone for a 30 minute one-on-one. This bonus is for the first 10 branders to sign on.


What software do I need?

The workshop materials are all digital and delivered in web pages, videos, audios, and PDFs. You’ll need a modern browser such as the latest versions of Firefox, Safari, Chrome, or Internet Explorer 9+.

You will need to purchase Photoshop or use Pixlr (free) to develop most of your brand graphics.

Photoshop is available starting at just $19.99/month from Adobe.com. That’s very reasonable for all the branding work it allows you to do!

Adobe Creative Suite 6 Creative Cloud

If you’re planning create PDFs as part of your brand Mac users will need to have iWork Pages ’09 installed. PC users will need to have Word 2010 installed.

You’ll also need to purchase or source any stock photography, illustrations, and fonts that you want to use in your branding. As a creative member you’ll get my list of the best sites to get quality free and low cost stock photos/illustrations and fonts.


Do I have lifetime access to The Brand Workshop?

You have access to The Brand Workshop through April 2.


Questions?

Shoot us an email and we’ll schedule a time to chat.