Good Reads

Ordinary Moments

A good life happens when you stop and are grateful for the ordinary moments that so many of us just steamroll over to try to find those extraordinary moments.

Via Jonathan Fields

How to Find Joy That Lasts

You won’t notice happiness when it first appears, because in true presence, the mind’s frantic searching stops. In its place arises a fascination with what’s occurring here and now. Though this feeling is subtle, it’s the opposite of dull. It’s infinitely varied and exquisite.

Via Martha Beck

The short game, the long game and the infinite game

In the infinite game, the journey is all there is. And so, players in an infinite game never stop giving so they can take.

Via Seth Godin

What great business and life wisdom are you reading? Please share in the comments.

Why You Should Get Excited About Emotional Branding

Designers, developers, copywriters and marketers in general should take a page from moviemakers, including the late writer, director and producer Sidney Lumet. He gave the following advice on making movies: “What is the movie about? What did you see? What was your intention? Ideally, if we do this well, what do you hope the audience will feel, think, sense? In what mood do you want them to leave the theater?” The same could be asked when you’re developing a brand story: What do you want the audience to feel?

Via Smashing Magazine