Portfolio
Featured Projects
Fundraising Campaign Mailer for Community Hospital
- Design of 2-color fundraising print collateral for the hospital's annual appeal. Series included designing 4 sets of 2-sided cards, a 2-sided reply card, and mailing and return envelopes.
- Software: InDesign, Illustrator
- Project included sourcing and customizing illustrations, working within the hospital's brand style guides, and working through concept and revision rounds from multiple internal stakeholders.
- Representative of multiple ad campaigns completed over a multiple-year engagement as a contractor with the hospital's outside marketing agency.
Street Pole Banners for Community Hospital
- Design of 2-color banners. The series included designing 6 different sets of banners.
- Software: InDesign, Illustrator
- Project included working within the hospital's brand style guides and working through concept and revision rounds from multiple internal stakeholders.
- Representative of multiple ad campaigns completed over a multiple-year engagement as a contractor with the hospital's outside marketing agency.
Newspaper Ads for Community Hospital
- Design of 4-color and 1-color print advertisements.
- Software: InDesign, Illustrator, Photoshop.
- Project included working within the hospital alliance and individual hospitals' brand style guides, and working through concept and revision rounds from multiple internal stakeholders.
- Representative of multiple ad campaigns completed over a multiple-year engagement as a contractor with the hospital's outside marketing agency
Print Marketing Brochure for Civil Engineering Firm
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Copywriting and graphic design of multi-page brochure, folder, and a series of layered inserts following the client's brand style.
- Software: InDesign, Photoshop
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Print coordination, including sourcing printers, requesting print samples, bidding out each piece of the job to vendors, and coordinating final material printing and delivery
Branding, Website Design, and Marketing Support for Functional Medicine Health Coach
- Branding system design including logo, brand photography art direction, and graphic design in InDesign, Photoshop, Illustrator.
- Custom WordPress website design and development.
- E-commerce store design, development, and management of more than 100 physical and digital products in WooCommerce, along with integration to vendor fulfillment APIs
- Marketing automation, email list management, social media management, sales funnel creation, membership, and course creation in GoHighLevel CRM.
- Ongoing support for all aspects of online business, working with the in-house team and outside marketing agencies. Representative of work completed for this client for more than 9 years.
Catalog and Magazine Design for Appliance Parts Distributor
- Design and produce a quarterly, 20-page parts catalog with more than 350 items. Including gathering, outlining and editing parts photos, inputting data from parts spreadsheets, recreation of technical illustrations for print, creation of custom illustrations, and output files to printer specs.
- Design and produce a quarterly, 60-page 4-color magazine to brand style. Including sourcing stock photography and illustration, recreation of technical illustrations for print, color correction of images, and output files to printer specs.
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Successfully worked through multiple rounds of revisions with internal stakeholders.
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Software: InDesign, Illustrator, and Photoshop
- Representative of work completed during a multi-year engagement.
Brand Identity and Website Design for Lawyer
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Design of branding and website.
- Tools: Illustrator, Photoshop, Squarespace
Email Marketing Design for Social Work Continuing Education Consultant
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Design of template for email marketing using the client's existing logo and brand colors.
- Tools: Photoshop, Constant Contact
Animated Video Intro and Outro for Interior Designer
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Design of video intro and outro using client's existing logo and branding.
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Software: IIustrator, After Effects
Additional Examples
Print Collateral and Publication Design
Digital Advertising Design
Logo Design
Website Design
Social Media & Website Graphics
Miscellaneous Collateral Projects
