About your customers & clients

Answer these questions in your branding document or download in PDF format above.
Share any answers you’d like to share in the Facebook group.

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About Your Customers

Q1: Who do you love to help the most with your business?

Dig deeper with these questions:

• Who’s had the most transformation working with you?
• Who did you love creating your product for?
• Who are your favorite clients/customers? People you know by name. The ones who make you say “I wish all customers were just like ________.”
• What are the common threads among these customers)?

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Q2: How is your business improving your customer’s world?

Dig deeper with these questions:

• What problems are you solving for them? Or what dreams are you helping them reach.
• What problems do your ideal clients need help solving before they can work with you?
• What problems will your ideal clients need help solving next?

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Q3: How can your customers get help from you?

Dig deeper with these questions:

• What can they buy from you today? (list your products/services)
• What can they get from you for free today? (list your freebies)
• Where can they interact with you in real life or online (events, social media)
• If you’re just getting started, answer those questions with what you’re planning to offer.

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Q4: How do your customers experience your values?

Dig deeper with these questions:

• For each of your personal values (from the Day 1 worksheet) how does your company express this value now in the products/services/freebies you offer?
• How can these values be more fully expressed to your customers?

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Q5: Who else would benefit from your knowledge?

Dig deeper with these questions:

• If you created your service for a different age group, what would that look like?
• If you offered your services/products in a different location, how would that change who you serve?
• If you packaged up your services/products in a different way, how would that change who you serve?