Opt-in Brilliance

Design your opt-in freebie in Canva. Brainstorm topics. Write content. Design by customizing Canva’s templates to fit your brand for speedier design. Learn how to design 3-d promo images.

This course is now available for all Creative Members. Log in or join now!

1. Welcome to Opt-in Brilliance

   All the information you need to get started!

2. Brainstorm Opt-in Topics

   Find the connections between what your potential clients need help accomplishing and your expertise, so you can help them solve their problems.

3. Outline Your Opt-in

   Make an outline of your opt-in content.

4. Decide Opt-in Format

   Decide how you can present this information in a way that matches your brand personality and feels like a perfect for your ideal client.

5. Write Your Opt-in

   Start writing your opt-in content: titles, subtitles, intro page, main content, and about you/contact page, adding in entry point to make design a breeze.

6. Gather Your Brand Style Guide

   Gather up the brand information you’ll need to create an on-brand opt-in in Canva: logos, color specs, and more.

7. Canva Quick Start

   Quick intro to Canva.

8. Edit Your Content

   Edit your opt-in content for readability, design, brand consistency, spelling, grammar, and more.

9. Make Your Opt-in Mood Boards

   Make mood boards for inspiration as you design your opt-in..

10. Design Your Cover From a Template

    Design your opt-in cover starting with one of Canva’s pre made templates.

11. Design Your Cover from Scratch

    Design your opt-in cover from scratch with Canva design elements.

12. Design Your Interior Pages from a Template

    Start designing your opt-in interior pages using Canva’s pre-made templates.

13. Design Your Interior Pages from Scratch

    Start designing your opt-in interior pages from scratch with Canva design elements.

14. Add and Adjust Interior Pages

    Tips for adding and adjusting more interior pages to your opt-in.

15. Finish Your Opt-in

    Give your opt-in a final review before saving and sharing with the world

16. Promote Your Opt-in

    Design promotional graphics and make a promotional plan for your opt-in.