Online Branding Basics

Learn why branding is so much more than your logo. You’ll learn the basic brand elements your business needs to have in place before you begin to design your brand visuals. Then you’ll explore the world of visual communication through vision boarding to define your brand’s style. You’ll pick color palettes, fonts, and develop an initial style guide for your brand, which you can use to work with designers or as a starting point for developing your own brand elements.

This course is now available for all Creative Members. Log in or join now!


  1. Welcome to Online Branding Basics

    Learn what branding means, who controls how your brand is perceived, how delivering on your promises builds your brand, and how building a strong brand helps your business.

  2. Ideal Client Party

    Throw a party to learn more about your ideal client. Knowing exactly who you serve will help you focus your brand visuals and language more effectively. Because throwing a party for teenagers is way different than throwing a party for mompreneurs.

  3. Defining Your Business Purpose and Position

    Knowing what you’re selling, why you sell it (your purpose), and how your products/services are different from your competitors (your unique selling proposition), along with who you’re selling to (your ideal clients) makes it way easier to position your brand.

  4. Get a Brand Personality

    Think about someone experiencing your brand for the first time. What do you want them to feel when they experience your brand? This is your brand personality.

  5. Name Your Business

    Stuck on naming your business? Go through these brainstorming tips. You’ve got all the answers you need.

  6. Create Your Brand Vision Guide

    Create a Brand Vision Guide: your business’ guiding principles, value proposition, unique selling proposition, company vision, brand personality, and brand name all one page. Then we’ll start the process of translating it all into visuals!

  7. Visual Branding

    Chances are you know folks with a very distinct sense of style. You could pick them out of a crowd anywhere with just one look at their outfit. This might even be you. That’s what we want to create for your brand: a signature style that everyone will recognize and that will invite your ideal clients in to explore.

  8. Choosing Your Color Palette

    Use your Pinterest/vision boards and ideal client information to find common color themes and start the process of choosing your brand color palettes.

  9. Choosing Your Brand Fonts

    Use your Pinterest/vision boards and ideal client information to find common font styles and start the process of choosing your brand fonts.

  10. Choosing Your Brand Design Elements

    Use your Pinterest/vision boards and ideal client information to find common design elements and start the process of choosing your brand design elements.

  11. Choosing Your Brand Image Style

    Use your Pinterest/vision boards and ideal client information to find common image styles and start the process of choosing your brand image style.

  12. Create Your Brand Style Guide

    Branding Newbies: I want you to make some bold decisions and create a Brand Style Guide. You’re going to condense and synthesize all the options for brand name, colors, fonts, design elements and image styles, into one cohesive brand. Folks with established brands: you’ll be gathering up all your brand visuals so you have them in one place.

  13. Consistency is Key

    It’s easy for your brand visuals to start to drift and shift with the realities of business life. One way to prevent this brand drift is to do a brand audit and check in with yourself periodically to see how you’re doing. This lesson gives you a framework for checking in on your brand as your business grows.

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