Branding

Brand goal = Be so good that you get taken for granted.

“When a brand is really, really good we take it for granted.” – David McNally and Karl D. Speak in Be Your Own Brand.

“Things worthwhile generally don’t just happen. Luck is a fact, but should not be a factor. Good luck is what is left over after intelligence and effort have combined at their best. Negligence or indifference are usually reviewed from an unlucky seat. The law of cause and effect and causality both work the same with inexorable exactitudes. Luck is the residue of design.” – Branch Rickey

Branding 101: “You have to be unique, and different, and shine in your own way.” — Lady Gaga