Reading: Emotional Branding

Why You Should Get Excited About Emotional Branding

Designers, developers, copywriters and marketers in general should take a page from moviemakers, including the late writer, director and producer Sidney Lumet. He gave the following advice on making movies: “What is the movie about? What did you see? What was your intention? Ideally, if we do this well, what do you hope the audience will feel, think, sense? In what mood do you want them to leave the theater?” The same could be asked when you’re developing a brand story: What do you want the audience to feel?

Via Smashing Magazine


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Posted in Good Reads

Photoshop Elements Text Overlays

Photoshop Elements Text Effects Tutorial

TextOverlayPSE
Here’s a quick tutorial to show you how to add text overlays (like the “Let it Go!” on this photo) to images in Photoshop Elements.

You can use this effect for blog post images, quotables, and more.

Here’s how to do the same kind of transparent text effect in Photoshop, Pixlr Express, PicMonkey, and Canva.

What kind of graphics would you love to learn how to create for your website?

Share in the comments.

Posted in Elements, Tutorials