Website Design, Copy Writing & Marketing

Shawna Huntley: life coach


When life coach Shawna Huntley contacted us she had been working on DIY-ing her site for a while. She was looking for professional help to finally get her site done and launched. Not having her site live was keeping her from reaching the goals she’d set for herself to expand her coaching business and start regularly blogging. She knew it was time to get the help she needed with her site so she could focus on the work she loves: help her clients create the lives they want. Click to see Shawna’s new site.

Content Strategy and Copy Writing

We helped Shawna assess her business goals and organize her site structure and content to support those goals. Part of our copy writing process includes interviewing our clients. So, we chatted with Shawna to gather source materials and capture her brand voice. Then we wrote her site’s home, about, and services pages.

WordPress/Divi Site Design

Our goal with the site design was to reflect Shawna’s welcoming personality and her warm, open approach to life coaching. Shawna’s existing logo and brand photography set the starting place for the design. Using style boards (shown below) allowed us to collaborate with Shawna early in the design process, incorporate her design feedback in a streamlined way, and translate her vision of the site into a reality.

Opt-in Design and Mailing List Setup

We designed a one-page pdf opt-in freebie to match the site style. You can sign up for Shawna’s Happy Ways of Being guide here. In addition, we created a document template in Canva. Now Shawna can use that template to keep her future marketing efforts on-brand. We designed an email campaign header image, styled Shawna’s email template to match her branding, and set up her opt-in welcome sequence in ConvertKit.

About Shawna

Shawna’s a pro at helping her clients uncover hidden possibilities, bust through obstacles, and make satisfying changes to their lives. You can learn more about Shawna’s life coaching services here.

What would updating your site, or launching your very first website, do for your business dreams?

Reach out and let’s chat about your business.

Branding & Website Design

Kristen Herwitz: Business lawyer for women entrepreneurs at Herwitz Law

website image

Logo Design

We worked with Kristen of Herwitz Law to create a new logo, sub-marks, and brand style to represent her personality. Kristen works with womxn-led, mission-driven small businesses. Herwitz Law is not a typical, traditional law firm. For example, Kristen’s approach to law is transparent, inclusive, and kind.

Squarespace Site Design

While going through the logo design process with us, Kristen decided to engage us to redesign her Squarespace site, too. Click to see the new Herwitz Law website. Our goals with the site redesign: to incorporate her new visual brand and to better showcase all the legal services and products Kristen offers. We provided guidance for her brand photography, which was beautifully shot by Keri Vaca.

Before and After Website Design

Content Strategy

Next, we helped Kristen assess her business goals and organize her site structure and content to guide visitors to her offerings. After that, to ensure alignment with her brand and current business goals, we reviewed and edited all copy. Kristen’s site was optimized for search engines, too.

About Kristen

Kristen’s site showcases her expertise in small business law and her transparent, accessible approach. In addition to providing issue-specific legal advice to small businesses, Kristen provides ongoing strategic legal and business advice to clients through her CounselHer service. For those looking for DIY legal contracts, Kristen also offers customizable contract templates. Kristen hosts monthly legal office hours and leads legal 101 workshops at The Hivery in San Francisco, California.

What would updating your site, or launching your very first website, do for your business dreams?

Reach out and let’s chat about your business.

Website Redesign

Heather Ferber: Health coach for busy professional women at Better Health By Heather


When Heather contacted us, she was ready for a website redesign. Her current site was several years old and it was no longer fully showcasing all Heather has to offer. In addition to running seasonal detoxes and offering one-on-one health coaching, Heather also speaks at corporate and community events….and you can find her serving up healthy recipes and tips as a regular morning show guest on Fox6, a local TV station. Click to see the new Better Health by Heather.

We worked with Heather to assess her business needs and organized her site map and home page content to guide visitors to her programs, coaching, and speaking offers. We updated Heather’s colors, typography and images to reflect the evolution of her signature brand style.

Because Heather’s site used a WordPress theme that was no longer fully supported by the original developers and Heather wanted to be able to manage the site herself going forward, we transferred her site to Divi. We knew that switching from one theme to another isn’t always a smooth transition. So, the project schedule included time to test all site functionalities, evaluate all plugins, review all blog posts and pages, and troubleshoot and clean up issues.

Now Heather’s site matches her fun personality, showcases her wealth of expertise in healthy living, and will allow her to continue to expand her role as a leader and speaker in the health coaching niche locally and beyond.

What would updating your site, or launching your very first website, do for your business dreams?

We have client openings for October and November. Reach out and let’s chat about your project.