Case Studies

Showcase: Herwitz Law

Branding & Website Design

Kristen Herwitz: Business lawyer for women entrepreneurs at Herwitz Law

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Logo Design

We worked with Kristen of Herwitz Law to create a new logo, sub-marks, and brand style to represent her personality. Kristen works with womxn-led, mission-driven small businesses. Herwitz Law is not a typical, traditional law firm. For example, Kristen’s approach to law is transparent, inclusive, and kind.

Squarespace Site Design

While going through the logo design process with us, Kristen decided to engage us to redesign her Squarespace site, too. Click to see the new Herwitz Law website. Our goals with the site redesign: to incorporate her new visual brand and to better showcase all the legal services and products Kristen offers. We provided guidance for her brand photography, which was beautifully shot by Keri Vaca.

Before and After Website Design

Content Strategy

Next, we helped Kristen assess her business goals and organize her site structure and content to guide visitors to her offerings. After that, to ensure alignment with her brand and current business goals, we reviewed and edited all copy. Kristen’s site was optimized for search engines, too.

About Kristen

Kristen’s site showcases her expertise in small business law and her transparent, accessible approach. In addition to providing issue-specific legal advice to small businesses, Kristen provides ongoing strategic legal and business advice to clients through her CounselHer service. For those looking for DIY legal contracts, Kristen also offers customizable contract templates. Kristen hosts monthly legal office hours and leads legal 101 workshops at The Hivery in San Francisco, California.

What would updating your site, or launching your very first website, do for your business dreams?

Reach out and let’s chat about your business.

Showcase: Better Health By Heather

Website Redesign

Heather Ferber: Health coach for busy professional women at Better Health By Heather


When Heather contacted us, she was ready for a website redesign. Her current site was several years old and it was no longer fully showcasing all Heather has to offer. In addition to running seasonal detoxes and offering one-on-one health coaching, Heather also speaks at corporate and community events….and you can find her serving up healthy recipes and tips as a regular morning show guest on Fox6, a local TV station. Click to see the new Better Health by Heather.

We worked with Heather to assess her business needs and organized her site map and home page content to guide visitors to her programs, coaching, and speaking offers. We updated Heather’s colors, typography and images to reflect the evolution of her signature brand style.

Because Heather’s site used a WordPress theme that was no longer fully supported by the original developers and Heather wanted to be able to manage the site herself going forward, we transferred her site to Divi. We knew that switching from one theme to another isn’t always a smooth transition. So, the project schedule included time to test all site functionalities, evaluate all plugins, review all blog posts and pages, and troubleshoot and clean up issues.

Now Heather’s site matches her fun personality, showcases her wealth of expertise in healthy living, and will allow her to continue to expand her role as a leader and speaker in the health coaching niche locally and beyond.

What would updating your site, or launching your very first website, do for your business dreams?

We have client openings for October and November. Reach out and let’s chat about your project.

Jewels Branch Showcase: Meshaelle Pate

This Jewels Branch Showcase features an awesome client and the work we did on her branding and website.


Introducing Life and Health Coach Meshaelle Pate…

meshaellepateI work with amazing moms who are rocking motherhood, but not taking good care of themselves. Moms who are so busy taking care of everyone else that they’ve forgotten their own dreams, passions, and health.

I’ve been there … in the midst of my own motherhood experience, I lost sight of who I was. On my journey to find myself, I got certified as both a Transformational Nutrition Coach and Life Coach. Now, using my own life experiences and my coaching skills, I help moms, who are feeling lost like I was, rediscover their passions and energy for life.

We work together to find practical, mom friendly ways to make time for their passions, health, and family so they can feel good about themselves again.” ~ Meshaelle Pate

Moms take note: Meshaelle’s Heart-to-Heart video series (sign up on her website), is full of practical, mom friendly ways to find time for yourself in the midst of all that laundry and carpooling.


Rebrand and Website Update

It was a pleasure working with Meshaelle Pate to rebrand her coaching business and update her website. Her experience of rediscovering her own passions and turning that into a mission to help other mothers do the same, resonates deeply with my own life and the work that Jewels Branch does.

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Meshaelle worked through our branding process (questions, one-on-one conversations, visual exploration, and more) to clarify her big picture brand and business goals, and hone in on her unique visual style.

Through the visual exploration part of our branding process, Meshaelle found a deep connection with softer color palettes and scripty handwritten fonts. Meshaelle’s friend drew the heart icon Meshaelle had in mind for her logo. We worked to combine the curvy, feminine feel of the heart icon with typography and a soft color palette to convey Meshaelle’s warm, open personality.

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After branding and logo creation, we worked with Meshaelle to write new copy and re-designed her home page to more clearly showcase her expertise and better connect with the mothers she loves to coach.

We updated Meshaelle’s existing theme (Elegant Theme’s Divi) to match her new color palette and fonts. We created design modules for Meshaelle to reuse as she continues to work on her site. We connected her opt-in to her newsletter service and tested the opt-in process. Finally, we provided Meshaelle a brand style guide and video tutorials to help her manage her site and keep her branding consistent going forward.

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Meshaelle Says …

“Christie is an amazing designer to work with. I am “design challenged” yet Christie was able to direct my ideas into important elements of my brand and then put those on paper. She helped me write the copy by listening to me ramble on about my coaching dreams and then clarifying my ramblings! She is truly gifted to dig into the exact feel you want your company to project. She created a logo I love and a website I will have for a long time.” ~ Meshaelle Pate


Connect with Meshaelle

Visit Meshaelle’s website here to learn more her work. Connect with her on Facebook, Twitter and Pinterest.


Connect with Jewels Branch

See more of Jewels Branch’s work in our portfolio and learn more about working with us here.

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