Case Studies

Showcase: Better Health By Heather

Website Redesign

Heather Ferber: Health coach for busy professional women at Better Health By Heather

When Heather contacted us, she was ready for a website redesign. Her current site was several years old and it was no longer fully showcasing all Heather has to offer. In addition to running seasonal detoxes and offering one-on-one health coaching, Heather also speaks at corporate and community events….and you can find her serving up healthy recipes and tips as a regular morning show guest on Fox6, a local TV station. Click to see the new Better Health by Heather.

We worked with Heather to assess her business needs and organized her site map and home page content to guide visitors to her programs, coaching, and speaking offers. We updated Heather’s colors, typography and images to reflect the evolution of her signature brand style.

Because Heather’s site used a WordPress theme that was no longer fully supported by the original developers and Heather wanted to be able to manage the site herself going forward, we transferred her site to Divi. We knew that switching from one theme to another isn’t always a smooth transition. So, the project schedule included time to test all site functionalities, evaluate all plugins, review all blog posts and pages, and troubleshoot and clean up issues.

Now Heather’s site matches her fun personality, showcases her wealth of expertise in healthy living, and will allow her to continue to expand her role as a leader and speaker in the health coaching niche locally and beyond.

What would updating your site, or launching your very first website, do for your business dreams?

We have client openings for October and November. Reach out and let’s chat about your project.

Jewels Branch Showcase: Meshaelle Pate

This Jewels Branch Showcase features an awesome client and the work we did on her branding and website.

Introducing Life and Health Coach Meshaelle Pate…

meshaellepateI work with amazing moms who are rocking motherhood, but not taking good care of themselves. Moms who are so busy taking care of everyone else that they’ve forgotten their own dreams, passions, and health.

I’ve been there … in the midst of my own motherhood experience, I lost sight of who I was. On my journey to find myself, I got certified as both a Transformational Nutrition Coach and Life Coach. Now, using my own life experiences and my coaching skills, I help moms, who are feeling lost like I was, rediscover their passions and energy for life.

We work together to find practical, mom friendly ways to make time for their passions, health, and family so they can feel good about themselves again.” ~ Meshaelle Pate

Moms take note: Meshaelle’s Heart-to-Heart video series (sign up on her website), is full of practical, mom friendly ways to find time for yourself in the midst of all that laundry and carpooling.

Rebrand and Website Update

It was a pleasure working with Meshaelle Pate to rebrand her coaching business and update her website. Her experience of rediscovering her own passions and turning that into a mission to help other mothers do the same, resonates deeply with my own life and the work that Jewels Branch does.


Meshaelle worked through our branding process (questions, one-on-one conversations, visual exploration, and more) to clarify her big picture brand and business goals, and hone in on her unique visual style.

Through the visual exploration part of our branding process, Meshaelle found a deep connection with softer color palettes and scripty handwritten fonts. Meshaelle’s friend drew the heart icon Meshaelle had in mind for her logo. We worked to combine the curvy, feminine feel of the heart icon with typography and a soft color palette to convey Meshaelle’s warm, open personality.


After branding and logo creation, we worked with Meshaelle to write new copy and re-designed her home page to more clearly showcase her expertise and better connect with the mothers she loves to coach.

We updated Meshaelle’s existing theme (Elegant Theme’s Divi) to match her new color palette and fonts. We created design modules for Meshaelle to reuse as she continues to work on her site. We connected her opt-in to her newsletter service and tested the opt-in process. Finally, we provided Meshaelle a brand style guide and video tutorials to help her manage her site and keep her branding consistent going forward.


Meshaelle Says …

“Christie is an amazing designer to work with. I am “design challenged” yet Christie was able to direct my ideas into important elements of my brand and then put those on paper. She helped me write the copy by listening to me ramble on about my coaching dreams and then clarifying my ramblings! She is truly gifted to dig into the exact feel you want your company to project. She created a logo I love and a website I will have for a long time.” ~ Meshaelle Pate

Connect with Meshaelle

Visit Meshaelle’s website here to learn more her work. Connect with her on Facebook, Twitter and Pinterest.

Connect with Jewels Branch

See more of Jewels Branch’s work in our portfolio and learn more about working with us here.

Jewels Branch Showcase: Michelle Cohen

Jewels Branch Showcases feature work created by members of Jewels Branch‘s creative community.


The Doula Guide

Michelle Cohen is a prenatal and postnatal yoga teacher and certified professional birth doula. She’s passionate about helping women have their best birth and strongest start to motherhood. She teaches group yoga classes, offers private yoga sessions and labor support workshops, along with being a doula. As a certified professional birth doula, Michelle’s attended 30 births!

Michelle took Opt-in Brilliance and used skills from that course, plus her expertise as a doula, to create The Doula Guide opt-in freebie. The guide offers advice for expecting parents to help them learn more about what doulas do and how to hire the right doula for their birth.

You can learn more about Michelle and get her guide here.

Ready to create your own powerful opt-in?

Learn how to write, design and promote an opt-in that’s perfect for your clients, join: Opt-in Brilliance.

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