Website Design, Copy Writing & Marketing
Shawna Huntley: life coach
When life coach Shawna Huntley contacted us she had been working on DIY-ing her site for a while. She was looking for professional help to finally get her site done and launched. Not having her site live was keeping her from reaching the goals she’d set for herself to expand her coaching business and start regularly blogging. She knew it was time to get the help she needed with her site so she could focus on the work she loves: help her clients create the lives they want. Click to see Shawna’s new site.
Content Strategy and Copy Writing
We helped Shawna assess her business goals and organize her site structure and content to support those goals. Part of our copy writing process includes interviewing our clients. So, we chatted with Shawna to gather source materials and capture her brand voice. Then we wrote her site’s home, about, and services pages.
WordPress/Divi Site Design
Our goal with the site design was to reflect Shawna’s welcoming personality and her warm, open approach to life coaching. Shawna’s existing logo and brand photography set the starting place for the design. Using style boards (shown below) allowed us to collaborate with Shawna early in the design process, incorporate her design feedback in a streamlined way, and translate her vision of the site into a reality.
Opt-in Design and Mailing List Setup
We designed a one-page pdf opt-in freebie to match the site style. You can sign up for Shawna’s Happy Ways of Being guide here. In addition, we created a document template in Canva. Now Shawna can use that template to keep her future marketing efforts on-brand. We designed an email campaign header image, styled Shawna’s email template to match her branding, and set up her opt-in welcome sequence in ConvertKit.
What would updating your site, or launching your very first website, do for your business dreams?
Reach out and let’s chat about your business.