Mad Libs and Magazines: Inspiration for Blog Posts

As you are building your online business you’ll produce an amazing amount of content: blog posts, Tweets, Facebook status updates, ebooks, video scripts, program materials, sales copy, the list goes on and on.

Here’s a trick for coming up with blog post topics for your editorial calendar.

You can also try this tactic when inspiration isn’t striking and you need a quick blog post topic.

Content Strategy Tip: Pick up a stack of magazines and use their cover lines to create fill-in-the-blank formulas, like Mad Libs, to spark post ideas.

Here are a few examples to get you started.

Cover line:
The Novelist’s Survival Kit (from Writer’s Digest)

Mad Libs style fill-in-the-blanks template:
The _____ Survival Kit

Twist to fit your niche:
The Weight Loss Survival Kit
The Product Launch Survival Kit
The New Mom Survival Kit
The Solopreneur’s Survival Kit

Cover line:
Story Essentials: What Every Writer Should Know (from Writer’s Digest)

Mad Libs style fill-in-the-blanks template:
_____ Essentials: What Every _____ Should Know

Twist to fit your niche:
Weight Loss Essentials: What Every Woman Should Know
Product Launch Essentials: What Every Entrepreneur Should Know
Breastfeeding Essentials: What Every New Mom Should Know
Outsourcing Essentials: What Every Solopreneur Should Know

Easy, right?

Now, let’s see what you can do. Post a comment with your twist on one of the cover lines above (or an alternative cover line from one of the magazines you have on hand). I’d love to see what you come up with!

p.s. This is a great thing to do while you are waiting for doctor’s appointments, oil changes, etc. There are always magazines on hand and often they are ones you’ve never seen before. Fresh inspiration for your brain.


Good Reads

A quick roundup of articles on writing, content and branding.


Judy Dunn’s The Myth of Fairy Dust: One Reason I Never Get Blogger’s Block

“Let me just share one insanely simple reason I don’t get blogger’s block.
I read.”


5by5 ’s podcast Content Talks with Kristina Halvorson

Weekly “talks with special guests about content strategy, intelligent and persuasive content, IA, microcopy, and more.”


Hivelogic’s Why Your Avatar Matters

“One way you can stand out, especially on sites like Twitter, is to have a great avatar. A great avatar will help people remember you instantly.”

To get your avatar set up, go to Gravatar

How to find your good reads

Mashable’s 10 Ways to Find Blogs You’ll Love

What are you reading this week?