Jewels Branch Showcase: Meshaelle Pate

This Jewels Branch Showcase features an awesome client and the work we did on her branding and website.

Introducing Life and Health Coach Meshaelle Pate…

meshaellepateI work with amazing moms who are rocking motherhood, but not taking good care of themselves. Moms who are so busy taking care of everyone else that they’ve forgotten their own dreams, passions, and health.

I’ve been there … in the midst of my own motherhood experience, I lost sight of who I was. On my journey to find myself, I got certified as both a Transformational Nutrition Coach and Life Coach. Now, using my own life experiences and my coaching skills, I help moms, who are feeling lost like I was, rediscover their passions and energy for life.

We work together to find practical, mom friendly ways to make time for their passions, health, and family so they can feel good about themselves again.” ~ Meshaelle Pate

Moms take note: Meshaelle’s Heart-to-Heart video series (sign up on her website), is full of practical, mom friendly ways to find time for yourself in the midst of all that laundry and carpooling.

Rebrand and Website Update

It was a pleasure working with Meshaelle Pate to rebrand her coaching business and update her website. Her experience of rediscovering her own passions and turning that into a mission to help other mothers do the same, resonates deeply with my own life and the work that Jewels Branch does.


Meshaelle worked through our branding process (questions, one-on-one conversations, visual exploration, and more) to clarify her big picture brand and business goals, and hone in on her unique visual style.

Through the visual exploration part of our branding process, Meshaelle found a deep connection with softer color palettes and scripty handwritten fonts. Meshaelle’s friend drew the heart icon Meshaelle had in mind for her logo. We worked to combine the curvy, feminine feel of the heart icon with typography and a soft color palette to convey Meshaelle’s warm, open personality.


After branding and logo creation, we worked with Meshaelle to write new copy and re-designed her home page to more clearly showcase her expertise and better connect with the mothers she loves to coach.

We updated Meshaelle’s existing theme (Elegant Theme’s Divi) to match her new color palette and fonts. We created design modules for Meshaelle to reuse as she continues to work on her site. We connected her opt-in to her newsletter service and tested the opt-in process. Finally, we provided Meshaelle a brand style guide and video tutorials to help her manage her site and keep her branding consistent going forward.


Meshaelle Says …

“Christie is an amazing designer to work with. I am “design challenged” yet Christie was able to direct my ideas into important elements of my brand and then put those on paper. She helped me write the copy by listening to me ramble on about my coaching dreams and then clarifying my ramblings! She is truly gifted to dig into the exact feel you want your company to project. She created a logo I love and a website I will have for a long time.” ~ Meshaelle Pate

Connect with Meshaelle

Visit Meshaelle’s website here to learn more her work. Connect with her on Facebook, Twitter and Pinterest.

Connect with Jewels Branch

See more of Jewels Branch’s work in our portfolio and learn more about working with us here.