As you’re developing all the elements of your visual brands you can start with one main brand color (mine is orange) and then expand out from that color to create a larger scheme or palette. If you’re still looking for that one main color go here for some inspiration.
You can use basic color theory (stuff you learned in high school art): color categories (warm, primary, secondary, cool, etc.), common color schemes (like complementary, analogous, triad), and shades/hues (adding white, black, and gray to that main color), to create these color palettes.
In my site redesign, for the launch of the new Jewels Branch Creative Community, I wanted to add a wider range of colors to my palette and freshen things up a bit. So I turned to the following color scheming sites to help me quickly add some new colors to my palette that would match my main brand color.
1) Color Wizard
You can see my primary color, orange #CD5928, and “complementary” colors that I could use in my brand color palette.
You can see my primary color, orange, and the “triad” colors that I could use in my brand color palette.
Give these sites a try and expand your brand color palette!
P.S. If you get all excited about color palettes, that’s a sign that your inner graphic designer is yearning to be set free. Come join the creative community and give that gal her wings. Early bird specials are good through May 1.