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Finding Images for Your Brand: Creative Commons
Creative Commons (CC) Licensed Images
Let’s take a closer look at how you can use free Creative Commons licensed images in your brand’s creative projects.
Creative Commons allows artists and photographers to choose how to license their work for public use. There are many variations of the CC license: from Attribution (which allows you to use their work for just about anything, as long as you give them credit) to Attribution-NonCommercial-NoDerivs CC BY-NC-ND (which allows you to share their work, but not alter it or use it commercially, so you can’t use it in your business branding) and many more licenses in between.
You can read all about the different license types here:
http://creativecommons.org/licenses/
!!!! When you find a CC photo or image that you want to use always check to verify that it is in fact CC licensed. It should clearly say which license it grants. Then, you can follow the rules of that particular license. Pay close attention to attribution requirements and commercial vs. non-commercial use limitations. If your design is being created for your business blog it is a commercial project.
Pros and Cons of Using Creative Commons Images
Pros of using Creative Commons Images
1) Free.
2) Lots of variety of images.
Cons of using Creative Commons Images
1) License restrictions can be prohibitive for commercial use.
2) Limited resolution and size.
3) Adding attributions adds clutter to designs.
Search for Creative Commons images here:
Creative Commons
Flickr
Compfight (Has a WordPress plugin to make it easier to use images on your blog, too!)
Photo Pin
Pixel Perfect Digital free stock photos that are CC licensed
Choosing just the right photos and illustrations can play a huge role in how your brand feels to your ideal clients, and how you feel about your brand.
Last week I shared some resources for finding stock photos and illustrations. In future posts I’ll provided resources for free for commercial use sites, public domain images, and free illustration/icon sites.
Then, I’ll circle back and talk about how to select the best types and styles of images for your brand. If you need help figuring out what images would best fit your brand there’s a step-by-step discovery process in the Online Branding Basics course which is included in all subscriptions to Jewels Branch.
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Read MoreFinding Images for Your Brand: 12 Stock Photography Sites
Images from istockphoto
Feeling Good About Your Brand Images
Working with images in all their forms (photos, illustrations, symbols) is one of the most enjoyable parts of building a visual brand. Who couldn’t spend all day looking at beautiful photos of beach sunsets, smiling babies, and ice cream cones?
Choosing just the right photos and illustrations can play a huge role in how your brand feels to your ideal clients, and how you feel about your brand.
Over the next couple of weeks I’ll be sharing some resources for finding photos and illustrations for your brand. We’ll look at: paid stock photography sites, creative commons licensed images, free for commercial use sites, public domain images, and free illustration/icon sites.
Then, I’ll circle back and talk about how to select the best types and styles of images for your brand. If you need help figuring out what images would best fit your brand there’s a step-by-step discovery process included in Online Branding Basics.
Paid Stock Photography Sites
Let’s start by looking at stock photography sites where you can purchase images.
Stock photo websites compile a huge inventory of photos and illustrations (and video clips) in a wide variety of styles. You can purchase rights to use those photos, illustrations, and videos in your marketing and branding materials.
Understanding Licensing
There are two main types of stock photos licenses you can purchase: royalty free and rights managed.
Royalty free images: you pay once to use the image.
Rights managed images: you pay per view or use (for example if you want to use an image on a t-shirt to sell you have to pay more).
Always check the individual licensing agreements for each stock photo service before you purchase! Each stock site has different terms of use.
Pricing and Cost Considerations
All stock photo services also have different purchasing processes and prices. Some sites offer package pricing, others offer monthly/yearly subscriptions, and others allow you to purchase images one-at-a-time.
When you’re deciding where to purchase images, you’ll want to consider your budget, the number of images you need, whether you need high resolution images (for print projects), and whether the site’s image style matches your branding.
Pros and Cons of Using Stock Images
Pros of using stock images
1) Professional looking images at lower cost than hiring a professional photographer.
2) Easy to search and find images.
3) Lots of variety of images.
4) Good quality images, available in high resolution.
Cons of using stock images
1) License restrictions can be prohibitive.
2) You’ll see the same images used by other brands.
3) Some stock photos have a certain look that says “stock” perfect smiling faces, for example.
12 Stock Sites to Explore
Shutterstock
Dreamstime
Fotolia
iStockphoto
Bigstockphoto
123RF
Can Stock Photo
Getty Images
Alamy
Veer
Corbis Images
PunchStock
Search Tip: When you’re looking for the perfect image search more than one stock site to find a better selection.
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Read MoreWomen Branching Out: Lisa Claudia Briggs
Very happy to have Lisa Claudia Briggs of Intuitive Body here with us today.
Lisa helps empathic intuitive women lose weight of all kinds and learn to live beautifully in their bodies. Her approach is medical-meets-mystical and brings in both her background and training in Psychology/Clinical Social Work and her training with shamans and Chinese medicine masters.
You can learn more about Lisa and how she works by signing up for a complimentary copy of her e-book “The IntuitiveBody Beautiful 21-Day Turnaround” here. The e-book includes 21 days of simple sacred rituals for living beautifully in your body.
Here’s Lisa …
Tell us about you and your business. Who do you love to serve and why?
What I really love is working with women who are ready to leave a very specific “season” of their life, or a specific identity … sometimes they know what it is and sometimes they don’t. But they feel the rumblings and even if they are uncomfortable or in pain, they also have a sense of excitement once they catch the scent of where they might be able to go. I love to launch them into the next phase.
I was trained very clinically as a licensed psychotherapist 25 years ago. But in the last 10 years I’ve worked to develop my intuitive, clairvoyant and energy healing skills. So Intuitive Body is a hybrid of all of those pieces. The mystical-meets-the practical. Women typically find me when they feel disconnected from their bodies … around weight or eating, or wanting a more loving relationship with their body.
But the body issues are just the gateway … it’s what gets their attention and moves them towards a bigger identity shift. It’s the best work I could imagine, still after 25 years.
You provide a lot of advice on your blog to help empathetic and highly sensitive folks stay grounded. How does being sensitive or intuitive play into emotional eating?
I believe that when you are a sensitive/empath or an intuitive, it means that you feel everything deeply. You feel your own emotional ebbs and flows plus you feel what everyone around you is feeling. That’s a gift and a curse.
Being that “open” can mean you feel bombarded by emotional energy, a lot of the time. And you may not even be aware of it. You may not realize that when you’re in a bad mood that you may have “caught it” from somebody else.
For women like us (I fit in this group), eating more or weighing more can both help to make one feel more “solid” and not so vulnerable to outside energies, but can also be a way of soothing when somebody is in empathy overwhelm. When you’re feeling all of this stuff, it’s too intense. It’s too much, and eating can be a way of managing it.
Learning how to stay grounded, “in your body” helps to prevent taking on the emotional energy of other people without using food or weight. Learning to be aware of how one is sensitive and how to create better energetic and emotional boundaries is really helpful … for everyone- being on the internet, social media … we all pick up and absorb so much energy and it’s very draining.
You say that finding a way clear of an eating disorder is like a personal “soul-call” or fire-walk. What do you mean?
When somebody is ready to let go of long-held ways of being in relationships, of coping with difficult emotions, of how and what they say “yes” or “no” to, all of these things are enormously challenging. Eating-related issues are very much about learning how to navigate relationships differently, to create new boundaries. To take care of yourself differently … maybe to stop giving so much, to people please less.
Somebody who is giving up old ways of eating and being in their body needs new ways of dealing with all of the feelings that are going to come up. And … create new rituals of loving self-care, including what to eat.
I think of it as a firewalk or soul call because any and all of these things will ask you to face old fears … and really show up … to learn to be seen and heard, in ways that have been avoided until now.
Doing this work requires great courage and a trusting, loving relationship to guide you through. Guiding somebody through this kind of walk is a beautiful experience and deeply moving for me personally and professionally.
You have degrees in Psychology and Clinical Social Work and have trained with shamans and the Chinese medicine masters. How have those experiences influenced how you approach the work you do with women today?
I am very lucky. Hugely blessed to have had the training I’ve had and the mentors who have loved and taught me so much. What I know is that this work is not science, it’s art. It’s a little of this and a little of that. It’s a bit of a concoction and the art of it is finding what each person most needs at each moment in time. I’ve trained with people from the most humble (and gifted) to the most flamboyant … and it’s all added to the pot. I love to learn, love to watch those who really know something. Few things light me up as much as being around that kind of bright light.
When someone comes to work with you for the first time what can they expect?
I believe they can expect that even when they are feeling not particularly bright and shiny, that I will quickly see their beauty and their gifts. What I really love in an initial session, is being able to give somebody something … a perspective, a view of themselves that nobody has shown them before. It’s not about slapping a happy-face on it, but I can always see a piece of where they are going, what their strength and particular beauty is. They can expect to feel hope and some creative possibilities starting to bubble.
What changes have you seen in the lives of your clients when they start to change their relationship with their bodies?
This question brings up a lot of emotion for me. I’ve seen so much, things I didn’t really expect to see. Women who conceived after several miscarriages. Big changes in careers. More love … partnerships, marriages, babies, healing with families of origin.
The ability to ask for what they want, what they need, what they expect … in balanced ways. In ways that all of their relationships evolved and became more respectful … people saw them differently. I’ve seen illnesses heal … what looked like autoimmune diseases clear up when food changes were made. I’ve seen women go from feeling like horrible guilty mothers, to strong loving parents whose kids reconnected with them in beautiful ways. And I’ve seen women leave painful relationships when it was time, when they knew they wanted something better. I’ve seen women say goodbye to friendships that could not support them in healthy ways.
I’ve seen women stop hating their bodies, stop hurting and punishing their bodies, lose the weight they wanted to, gain the weight they wanted, and to lose what felt like the most shameful secrets in the world. I’ve seen freedom.
What are most empowering aspects of having your own business?
I was raised by generations of entrepreneurs, including my mom. My youngest son is graduating high school, my oldest son is entering his last year of college and I am grateful that I could be home for them every day. And that I have had so much freedom, not just with time, but to change my work as I learned new things and wanted to bring in new pieces. To be able to now work globally … most of my clients are via Skype and to be able to have that kind of reach … is so powerful. And to know that I have shown my sons that if they choose they can do it their own way someday too.
Finish this sentence. I believe …
that women have so much beauty, so much love and wisdom, so much heart and that finding ways to have full access to our Divine Identity … is worth everything.
Lisa Claudia Briggs, MSW is the founder of IntuitiveBody.com and a devoted Mentor, Intuitive, and Psycho-spiritual therapist for talented beautiful women who feel things deeply. Using her unique medical-meets-mystical approach, Lisa loves helping women lose ALL kinds of weight. Known for a high success rate, Lisa’s Intuitive Body approach allows her clients to find simple, sacred solutions to live more beautifully in their bodies and relationships while learning to trust their intuitive wisdom. Lisa wrote “Recovering Beauty”, a home-study retreat, to share everything she knew about weight loss and body acceptance for empathic intuitive women. Her Intuitive Body blog was named “Top 50 Emotional Eating Blogs” in 2012. She has been in practice for 25 years and lives in Massachusetts with her husband, teenage sons, and varying numbers of small terriers. You can find her on Facebook and Twitter.
Sign up for a complimentary copy of her ebook “The IntuitiveBody Beautiful 21-Day Turnaround” here.