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On the blog ...
Jewels Branch Showcase: Sue Ann Gleason
Jewels Branch Showcases feature work created by members of Jewels Branch‘s creative community.
Sue Ann designed a beautiful logo for her new website, SueAnnGleason.com and created a photographic feast to invite you to Eat Your Way to Gorgeous, with design and software skills she learned at Jewels Branch.
Sue Ann’s tasty course, Eat Your Way to Gorgeous: 10 days of recipes, culinary blogs, chocolate, and more, begins August 19.
Ready for your own showcase?
You can learn how to create your own logos, promotional graphics, ebooks, and more at Jewels Branch. Come on over and start telling the story of your business through design.
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Finding Images for Your Brand: Vector Illustrations and Icons
Finding Vector Illustrations and Icons for Your Brand
The great thing about vector files is that they retain their format and style no matter how much you scale them up or down. Learn more about vector files here. Logos are often in vector format, so that they can be scaled down to fit on a business card or scaled up for conference booth signs and still look perfect.
You can add a lot of variety to your branding using vectors: icons, cartoons, silhouettes, patterns, flourishes, dingbats, and other design elements.
There are many vector resources on the web. Pricing and license agreements vary widely. Some offer free for commercial use images, others charge a fee for commercial use, some offer images free only for personal use. Always check license agreements and terms of use before using each image.
Pros and Cons of Using Vector Images
Pros of Using Vector Images
- Scalable, so they don’t lose resolution.
- Lots of variety of images.
- Lots of variety of pricing.
Cons of Using Vector Images
- Limited editing capabilities in Photoshop or other raster editing programs. You need access to a vector editing program (like Illustrator) for full editing capabilities.
4 Free for Commercial Use Vector Images Resources
#1: Vecteezy
Great collection of free vector art, wallpapers, web elements, ornaments, icons, and patterns by different contributors. Check individual Creative Commons license agreements for each illustration. Some require attribution.
#2: BittBox
Free (or donate if they’ve helped you earn money) vector buttons, textures, nature. Also offers brushes, fonts, and textures.
#3: Vectorish
Free vector icons, swirls, symbols, and nature illustrations. Check each illustration for license agreements. Hasn’t been updated in a while.
#4: QVectors
Free vector illustrations, icons, abstracts, floral, decorative and more. Check individual Creative Commons license agreements for each illustration.
Vector Stock Sites
Sometimes you can’t find exactly what you’re looking for on the free vector sites and need to purchase vector images. For those times, here are a few additional resources.
#5: VectorStock
For purchase vector stock images. Tons of vector illustrations: vintage, retro, labels, banners, and more.
#6: Free Vectors
Pay for commercial use. Vintage, grunge, banners, patterns, and more.
#7: All major stock photos sites
(see this list of 12) also offer a variety of vectors for purchase.
Choosing just the right photos and illustrations can play a huge role in how your brand feels to your ideal clients, and how you feel about your brand.
Read more of the Finding Images for Your Brand series here:
12 Stock Photography Sites
5 Free for Commercial Use Stock Image Sites
Creative Commons Image Resources
Public Domain Image Resources
If you need help figuring out what images would best fit your brand there’s a step-by-step discovery process in the Online Branding Basics course which is included in all subscriptions to Jewels Branch.
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Read MoreFinding Images for Your Brand: Public Domain
What Does Public Domain Mean?
Public domain means that a work (photo/illustration, book, map, sheet music) is no longer protected by copyright. For the purposes of this post, we’re talking about US copyright only.
Copyright protection can be removed for a variety of reasons. The copyright may have expired because the work was published before 1923. The work may be in the public domain because whomever created it dedicated their work to the public domain. The work may be public domain because it was created by a government organization (though not all government works are public domain).
Using Public Domain Images
For the most part, you can use public domain images freely without restrictions. This means that there’s wealth of images: historical, space, nature, sports, wildlife, national parks, Civil War, NASA, World War II, and more waiting for your creative projects. You just have to find them!
Important caveats:
- Some images request photographer/creator credit.
- Some images restrict usage for commercial projects which might suggest endorsement of a product, company, or position. For example you can’t use a public domain photo of a person in an advertisement for hair gel. You’ll want to avoid public domain works that include any trademarked aspects (like a photo of a building with a trademarked logo on it).
- Some images require a fee for use in commercial projects.
- Always, always do your due diligence. Source public domain images from sites that clearly indicate the status of their images and have a clear explanation their terms of use. Check each individual image for any specific use requirements. When in doubt consult a lawyer.
Pros and Cons of Using Public Domain Images
Pros of Using Public Domain Images
- Access to awesome historical images.
- Free or low cost.
- Few restrictions on usage.
Cons of Using Public Domain Images
- It can take a lot of time to find the photo you need.
- It can be hard to determine if the image is actually public domain.
- Image quality and resolution may be poor.
3 Resources to Start Your Public Domain Searches
Public Domain Sherpa: Links to many, many public domain resources, plus in-depth explanations of public domain and checklists to help you determine if the work you’re considering is in fact public domain. Consult this source for the best information on this topic!
Gimp Savvy’s Photo Archive: Makes searching public domain images from the National Aeronautics and Space Administration (NASA), the National Oceanic and Atmospheric Administration (NOAA), and the U.S. Fish and Wildlife Service easier.
Wikipedia: Public domain image resources: Huge list of public domain resources.
Choosing just the right photos and illustrations can play a huge role in how your brand feels to your ideal clients, and how you feel about your brand.
Read more of the Finding Images for Your Brand series here: 12 Stock Photography Sites, 5 Free for Commercial Use Stock Image Sites, Creative Commons Images. In a future post I’ll provided resources for illustration/icon sites.
Then, I’ll circle back and talk about how to select the best types and styles of images for your brand. If you need help figuring out what images would best fit your brand there’s a step-by-step discovery process in the Online Branding Basics course which is included in all subscriptions to Jewels Branch.