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Step 1:

Take a big picture look at your vision board and look for the commonalities between all the pieces you’ve chosen.

• Are there more photos or illustrations?
• Are the photos crisp with crystal clear focus or softened?
• Are they colorful, black and white, or tinted?
• Do the images capture big picture concepts or tiny details?
• Are the illustrations hand drawn, computer generated, watercolors?

Write down your observations.

An example of my vision board observations: There are more photos than illustrations. The illustrations that are there are very straightforward and simple, nothing elaborate or computer animated looking. The photos are heavily nature oriented. I like detailed photos: pine cones, dandelion, gypsy table runner. But, even when the shots are detail centric, they are still have a very soft feel. Very much like those you would find in a lifestyle magazine, like Country Living or Martha Stewart.

Step 2:

Run your observations through a client party planner lens.

Put yourself back in your ideal client’s shoes. Look at your vision board through some party planner glasses. Which styles of images match up best with how you’d want your ideal clients to feel at the awesome party you’re hosting for them?

Write down your observations.

Step 3:

Now go give this all a test run. Head over to a stock photo site and look for an image for your next blog post.

Type in your search terms, then look for images that match up with your image style observations from Step 1. Once you have several images in mind, look at them with your party planner glasses on. Which image matches up best with your image style observations and would also fit in well at your ideal client party? Give this image a test drive in your next blog post and see how it feels.

Let me know how this approach to finding images for your brand goes!