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3 Steps to Beautiful and Useful Interior Pages in Opt-in PDFs, E-books, and Other Publications
Staring at words on the screen and trying to figure out how to design them so they look as good as they do in your mind can be overwhelming and frustrating. Even veteran designers get creative blocks when faced with a page full of text.
I use these 3 steps to break through creative blocks to design interior pages that are both useful and beautiful. Give these tips a try when you’re facing page design dilemma.
#1: Sketch It Out
When you put pen to paper it frees up serious brain power. Just drawing out where you want the different elements of content on the page (before you even open up a software program) will make your interior pages come together more quickly. You’ll be able to clearly see what kind of design elements and specific pieces of content you need to pull it all together in a nice package.
TIP: Colored markers make it fun! Also, do more than one sketch, to see how all the elements could fit together. Then scan your favorite sketch, place it in our document, and design over the top of it.
#2: Get inspired
It’s not where you take things from—it’s where you take them to. ~ Jean-Luc Godard
Start, and keep adding to, an inspiration file just for document design. Make a Pinterest board or start a folder on your computer. Collect examples of pdfs, opt-ins, magazines, flyers, catalogs, etc. that strike your fancy.
When you’re designing your own documents, you can go back through your inspiration file, soak it in, and follow the creative sparks that come.
TIP: Look for inspiration on Pinterest, Behance, Designspiration, search for book design, magazine design, brochure design, flyers, etc.
#3 Follow a formula
There’s no need to reinvent the world of document and publication design each time you start a new project. Examining how other documents are put together will help you write and structure your content, and decide what design elements you need.
If you’re designing a recipe, look at how other recipes are structured in cook books and magazines. If you’re designing a fashion layout, look at how that’s done in your favorite magazine.
TIP: Keep it simple, deconstruct the elements that make up the content and design and use that formula to guide your own design project. For the recipe page above there are only 5 elements: a photo, recipe name, list of ingredients, directions, and prep time.
p.s. Feel free to laugh at my fancy drawing skills!
Read More4 Questions to Answer Before Designing Your E-book’s Interior Pages
We’ve talked about how to make your e-book covers shine, now it’s time to talk about designing interior pages.
Before you start designing the interior pages of your ebook, opt-in, course materials, or other documents, take a moment to answer these questions. Your answers will help you craft more cohesive, well organized, and effective documents.
#1: What elements of my overall brand style can I pull into the design?
Your interior pages should match the colors/fonts and design styles you already have in place in your branding. When your reader flips through the pages in your document they should feel like they are in your world. Keeping your documents aligned with your overall branding (or product specific branding) makes you look 100% pro.
#2: How do I want my readers to feel when they are interacting with this document?
Different types of documents should elicit different feelings.
Designing an e-book to introduce your audience to your way of thinking about the world? You may want them feel inspired, heard, and rejuvenated. The design might include full page photos and typography that showcases your words.
Designing a business contract or intake forms? You may want the reader to feel confidence, clarity, professionalism. The design will be less flashy and more about organization and readability.
#3: What is the specific content of this page?
While many of the pages of your document will have the same basic template, some pages need special treatment. Is this page a form to fill out, an infographic, an “about me” page, a chapter opener, a recipe? Consider the content of each individual page when you are designing and adjust the look of the page accordingly.
#4: Is a call to action need on this page?
If there’s a specific action you want the reader to take on the page then you’ll want to design that page so that the call to action is 100% clear to them and stands out on the page. Most pages in a simple e-book won’t have a call to action, but if you want your readers to take action, “Email me for a free consult” or for course materials “Homework Assignments” don’t be shy about getting their attention.
Have questions about how to get started designing your e-books and other pdf documents? Comment below and I’ll answer!
Need more resources to help you learn how to conceive, write, design, and produce your own PDF documents? Check out the e-book resources page.
Read MoreOnline Resource Roundup: May 2014
Check out these online classes, programs, and resources offered by entrepreneurial women to help you live your best life. If you have an online offering available that supports women entrepreneurs please share in the comments. If you’d like to be included in future roundups, please fill out this form for consideration. Thanks!
Spotlight
This month we’re shining the spotlight on …
14 Day Product Challenge
With: Loralee Hutton
Price: Free – $197 (depending on package)
Description: This will be the third semi-annual 14 Day Product Challenge. It’s a fun group challenge to create an information product in just 2 weeks with other like minded entrepreneurs.
More Info
Sales Close: May 29, 2014
Congrats, Loralee!
And now, on to the full list…have fun, grow, learn, explore, live!
~~~MAY~~~
Business Growth & Personal Development
Project Moxie
With: Theressa Young-Ngoungou
Price: $497-$997
Description: Project Moxie is your one-stop, DIY, Web Design Boutique – but really, it’s a 4 week program that’s going to transform your life, one colorful pixel at a time! I’m on this wild mission to take the angst and ‘ack’ out of the webby stuff while transforming the lives of one million bootstrapping entrepreneurs!
More Info
Sales Close: May 5, 2014
Health & Beauty
Ready Set Style
With: Lisa McLatchie
Price: $247
Description: Ready? Set. Style! is a digital course full of style lessons and inspiration that is going to help you not only transform your style, but will build your confidence and have you sparkling from the inside out as you learn what does and does not work for YOU – and actually understand why.
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Sales Close: May 4, 2014
Life & Relationships
Birth Your Passion Project
With: Debra Rezendes
Price: Free
Description: It is time to show up for your passions, mama! Ready to change the world–your world–one passion project at a time? Join us for a free course that will help you Birth Your Passion Project. You’ll get more done, get tons of personal support, be surrounded by a tribe who gets it and find your sweet spot for effortless action.
More Info
Sales Close: May 25, 2014
Soul Work & Creativity
Tarot Goddess: Foundations in Tarot
With: Megan Potter
Price: $285
Description: This is a tried and true 6 week course for learning to read the Tarot. Tarot doesn’t have to be intimidating – whether you’ve had a deck in it’s box for months (or gasp years), never owned a deck, or been reading for a little while now you’ll find whole new layers of what you can do in this class.
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Sales Close: May 7, 2014
~~~Ongoing~~~
Life & Relationships
Create Your Nomadtopia: Home Study Edition
With: Amy Scott
Price: $97
Description: Create Your Nomadtopia is an online program designed to help people reach location independence and create the ideal life for their nomadic soul. Through six modules of audio lessons, checklists, worksheets, and resources, experienced nomad Amy Scott guides you to identify what your ideal life looks like and make it a reality.
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The Free 21Day OooCamp: make orgasm your rocket fuel
With: Michele Lisenbury Christensen
Price: FREE
Description: What would your life be like if you experienced a whole lot more pleasure? What would become possible with consistent play and turn-on in your body and your day? LET’S FIND OUT. I designed this free 21-day experience to give women a glimpse of who they’re meant to be. You were born for pleasure. I’ll help you prioritize it.
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Happy & Healthy is a Choice: A Spiritual Workbook on Radical Self-Care and Self-Love
With: Rosa Conti
Price: FREE
Description: People often ask how I stay inspired; this workbook shares my how. This 47-page FREE guide explores 8 meaningful self-care areas, and offers practical, loving, and useful examples for protecting your time, your choices, and your personal world.
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The Heart Stopping Sessions
With: Laura Jelinek
Price: $297
Description: Whether you’re in a relationship or single, if you’re a strong woman who is tired of feeling lost & on a roller coaster when it comes to men, I can help. You’ll get 4 weeks of customized consulting & coaching designed to help you finally communicate with men in an effective and rewarding way. Free intro sessions available.
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Marvelous Montessori
With: Franca Munoz
Price: $297
Description: Discover how you can become a Marvelous Montessori Mom. I’ll show you how to successfully apply the Montessori Philosophy at home. You’ll regain your focus, have more quality time with your child, helping him become more independent, providing him with opportunities for quality learning in an easy, practical and meaningful way
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Soundboard Session
With: Renee Pena
Price: Free
Description: It’s a 20 min session where we talk about whats on your parent mind on any education issues come up for your young child.We tackle one problem and come up with a practically and customized solution.
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Soul Work & Creativity
artJOURNEYling
With: Andrea Gomoll
Price: 35€
Description: Travel the world of artjournaling from the convenience of your own home – learn techniques and fun projects 24/7 – 15 different artjournaling- & mixed media video lessons – all class content will be accessible for a whole year – study at your own pace – learn – play – have fun & interact with fellow artists.
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Creative You 8 Week Online Course
With: Kathie Holmes
Price: $97.00
Description: Supporting women in achieving their dreams of owning their own business. Our course delves deep to identify your unique creative ability and then takes you through step by step to create your online business. In addition, you will be fully supported through our exclusive Facebook Mastermind Group.
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Kakadu – a journey into country in image and small word
With: Narelle Carter-Quinlan
Price: $27
Description: Photo E-book. 56 pages, full colour. During October 2013 I travelled to Kakadu. The end of the dry, what I found was water. And rock. An echo of my own terrain, of bone and fluid. The land etched itself into me, searing my tissues. A visual and visceral encounter. Of Country. Lush vibrant images to take into your heart.
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Sensing the Spine – an Audio for you
With: Narelle Carter-Quinlan
Price: free
Description: Sensing the curving river of your spine changes everything! This is the first of a free Audio series, embodying your inner landscape. Come home to your interior wilderness. Sensing the spine -10 mins
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Temple of Tales: Persephone and Your Power
With: Hayley ‘Haloquin’ Addis
Price: £55
Description: A four week video-ritual journey into magic to guide you in stepping into your true self and your power to change the world! Become Queen of your life with Persephone, able to choose the shape of your life every day, to know what matters and to weave more of what is truly important to you into your life ever moment.
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Business Growth & Career/Personal Development
1:1 self-care and compassion sessions
With: Carina Lyall
Price: $1480
Description: These sessions are designed for moms. They are created to support you to connect to yourself with self-compassion, happiness, ease and grounded where you are. To receive while giving most of what you have to your loved ones.
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Abandon Your Inner Bully: 5 Ways to Give Yourself a Break
With: Joanna Z. Weston
Price: $15
Description: Are you sick of treating yourself worse than your worst enemy? Through five daily emails, “Abandon Your Inner Bully” supports women with a history of depression, who are sick of tearing themselves down and are ready to do something about it.
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The B Word for Artists
With: Laura C George
Price: $450
Description: The B Word for Artists is designed as an all-encompassing course giving artists the tools they need to build an online presence from the ground up. (Psst – that “B Word” is “business”!) If you’re overwhelmed with building a business around your art and don’t know what to do next, this is the program for you!
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Biz Therapy Session
With: Jessica Williams
Price: FREE
Description: It’s a 15 minute FREE phone chat where you tell me what is making you bang your head against the wall right now or what you’re struggling with, and I will give you at least one action step that will move you forward (and a dessert recommendation if need be).
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Business Building Lead Generation Planner And Tracker
With: Caylie Price
Price: $97
Description: The Lead Generation Planner And Tracker PLUS Action And Accountability Group Calls is for YOU if you want to significantly grow your list and generate leads online for your business. It ensures you know exactly what actions you need to take each month to know where your next clients are coming from. Next round of bonus calls is mid February.
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The Confidence Boost Project: 21 days to build confidence from the inside out
With: Joanna Byrne
Price: $60
Description: The Confidence Boost Project is a 21 day self-study program to help you learn about your own self-confidence, tools to build and develop it, and how to make it resilient.
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Content Tamer e-course
With: Cindi Schultz
Price: $279
Description: This unique email e-course includes self paced work & step by step instruction for you and your team plus unlimited email support. You come away with your own custom tamer.
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Developing Discipline University
With: Trish Funk
Price: $99
Description: Your six week course that will guide you step by step through mastering self discipline in your life for good. Lives too short to live it with the “I wish I…..”. You can move mountains, you just have to start with one rock.
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The Fear Buster Sessions
With: Michelle Mazur
Price: $25
Description: A self-paced course that helps you develop a strategy to cope with your fear of public speaking. Ease your mind, speak with confidence, and know how to deal with your stress so that every presentation can be a success. Don’t let the fear of public speaking stop you from getting ahead in business & your career.
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Free Your Mind
With: Beth Cline
Price: $49
Description: With the Free Your Mind program, create awareness around the energy you bring. Begin to identify your thought patterns and belief systems that may be holding you back. Learn to intentionally choose your thoughts, and believe in the power of them.
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Golden Basket Club
With: Shirley George Frazie
Price: $9 – $97
Description: Starting or growing a gift basket business? Need help with gift baskets or want to learn more about this creative enterprise? Golden Basket Club is your source to make gift baskets for fun or profit. Videos, product sources, marketing support, monthly Q&As, weekly tips, one-to-one support, and much more is here for you.
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How She Got Her Buzz Back
With: Jessica Doody
Price: $300/month – 3 Months
Description: Discover the work you are meant to be doing? Have too many things you love? Or perhaps you are looking to make a change and build a meaningful creative career. This three month program will take you from stuck and wondering to lit up and ready to build a business you love!
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Jewels Branch Creative Community
With: Christie Halmick
Price: Starting at $49/month.
Description: As a creative member you get access to a growing library of self-paced digital courses and the Jewels Branch creative community. Learn graphic design software, branding, content strategy, and more at your own speed (no more overwhelm!). Get support from other entrepreneurs on the same journey as you. Get constructive, helpful feedback from a professional graphic designer and content strategist.
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Jewel Sessions
With: Christie Halmick
Price: $299 and $999
Description: One-on-one consulting, accountability, and motivation to help you get your BIG branding, marketing and digital product projects planned, started, done.
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The Mama Business Incubator
With: Megan Flatt
Price: $297
Description: The Mama Business Incubator will give you the clarity and confidence to finally declare, “I have a business.” And you’ll have the time management strategies to move forward and make it happen, all while continuing to be a great mom. Megan will tell you what to do each day so you can turn your business dreams into reality!
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My Awesome Life Mastery
With: Stephenie Zamora
Price: $297
Description: This year long mastery group gives you complete access to all Stephenie Zamora’s products and programs, monthly group coaching calls, a tribe of like-minded people on the same journey as you, and everything you need to build a life and business you love.
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Pricing for YOU: How to find the right price for your products + services
With: Nahanni Faith Hartwood
Price: $19.00
Description: As an entrepreneur, pricing can feel really hard! There’s a lot of conflicting info out there, and it’s easy to get stuck on what to charge. In Pricing for YOU, I teach you quick, simple methods for tuning in to your intuition to find the right price (that you feel good about!) for your products + services. Video workshop + pdf.
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Rock-solid Social Content Strategy Session
With: Jackie Johnstone
Price: $199
Description: Keep your Facebook or Twitter stocked with fresh content your community will love! I’ll help you brainstorm and write posts to attract and engage your ideal client–when we are done you’ll have a whole month’s worth of solid Facebook or Twitter posts and, best of all, the tools to do it all yourself next month!
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Tame Your Digital Clutter – email e-course
With: Cindi Schultz
Price: $279
Description: This is a unique email e-course that will save you time and frustration. Never lose track of digital content again – Tame Digital Clutter with confidence.
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A Splendid Start
With: Suzi Istvan
Price: $1,500
Description: A new way for new businesses to get online! Create your own branding with guidance as you work through out mini-branding course, then let our team build your website quickly and professionally.
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Timothi Photography
With: Timothi Jane Graham
Price: $1,200
Description: Brandography/ Brandumentaries. In a word, Kickass portraits and promo videos that take your personal brand from “nice little startup” to “Icon status” in 2 months flat. With 30 years of combined experience in the worlds of advertising and film and television, me and my crew will support you in becoming the Rockstar you truly are
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Vision Blueprint Sessions
With: Ana Micka
Price: $197
Description: Your Vision Blueprint is a three-part course personally guided by me. We start by clarifying your impact and your HOW- how you get results your clients love.
Based on this, we chart your unique system for success so that you can consistently create programs and services that double your impact and your income.
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Websmacked easy, beautiful and fast WordPress sites
With: Sarah Yost
Price: $595
Description: Ready to finally get your website? We will create your website for you in a week. We build simple + elegant sites on WordPress. We’ll walk you through the whole process so you can erase overwhelm and get your site going stress-free.
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Work-from-Anywhere Test Drive
With: Amy Scott
Price: $39
Description: Being able to work from anywhere gives you the freedom to live anywhere, take longer trips, enjoy longer visits with friends and family, and much, much more. Set yourself up to successfully run your business from anywhere in the world, and create and carry out your very own test drive of working from anywhere.
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Workshops For People Who Get Stuff Done
With: Nikole Gipps
Price: $97
Description: Don’t let technology stand in your way! The world needs your knowledge and talent — spread your message faster and easier with these technology workshops that were designed for busy people like you. The workshops are offered in 3 bundle options — one for product creation, another for marketing, and a third for sales.
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Finances
Easy AirBnB
With: Jack Middleton
Price: $99
Description: AirBnB is one of the fastest growing websites in the world. It’s also your opportunity to turn your spare room, empty caravan or garden shed into extra cash. The EasyAirBnB online training will show you how to optimise the income you can earn, an easy way to supplement your income whilst growing your business.
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Personal Finance Transformation
With: Trish Funk
Price: $129
Description: Your six week course to transforming your relationship with your finances.
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Health & Beauty
Defeat Your Beast
With: Evan Hennigar w/Tina Hennigar
Price: $15
Description: My son suffers from anxiety, and we decided that, since there were few tools and resources available to anxious children (that weren’t written by doctors who don’t suffer from anxiety), that he would write his own! His children’s book and 10-Top Tips To Defeat Your Anxiety is perfect for young children.
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Foot Reflexology Long Distance Training Program
With: Jacqueline Fairbrass
Price: Special Beta-testing $885
Description: Reflexology is simple, easy to learn and there’s a growing market for it as a wellness modality. The best part though is that you can now choose to study REMOTELY, no matter where you are in the world. Our NEW distance-learning program brings the classroom to you. You’ll have instantaneous access to your lessons anytime.
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Kids and Lunch
With: Renee Baude
Price: $100
Description: I offer personalized lunchbox makeovers for you or your kids! We talk, we email, I send you ideas and suggestions based on what works for you. I create a monthly plan of lunches, broken down by week and a shopping list.
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Lighten your Load
With: Chivon John
Price: $19.99
Description: Are you tired of saying that you’re fine, when you really want to admit that you’re not? Lighten your Load is a 21 day self-paced ecourse designed to help you burn your cape, bring ease back to self-care and your permission slip to take inspired action to make yourself the priority.
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Spinal Embryology Meditation – an Audio and e-booklet
With: Narelle Carter-Quinlan
Price: $27
Description: 28 min MP3 audio track, includes a 17-page E-booklet. As I sink into my own experience of coming into form, my body re-members; Choices. Creation. Unfolding. As I travel again through my fluid field, my opening potentiality, I return to the felt experience of my midline emerging. Awareness arises. Changes happen in this place!
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Stress Resilient: A recharging program for the modern woman
With: Jen McLaughlin
Price: $250
Description: Stress Resilient: A Recharging Program for the Modern Woman is a 6-module self-paced online course filled with science-based, practical wellness advice, a fresh voice on ancient techniques, and at least a few laughs. Includes: Over 40 videos, broken down into manageable pieces, coaching worksheets, yoga, meditations, & recipes.
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