Brand and Be Seen is a series of blog posts offering brand style guides for fictional brands to inspire you to create your own beautiful brand. Feel free to use the font combinations and color palettes as you wish. Happy branding!


About the Brand

Poppy Haydon writes copy for eco brands. She has a thing for the redwood trees, ferns, and moss. Her clients choose her because she helps them craft messages that express their eco passions in modern, hip ways.


Logo: Vast Shadow
Tagline: Oswald
Hex Colors: #8c6043, #d3d568, #ede9ce, #ece690, #ac9979
Floral Elements: Aierbazzi font

More Brand and Be Seen…

Learn how to choose fonts and colors to best tell your brand story and build a website to match in The Brand Workshop


  1. Anne Omland on June 3, 2014 at 11:02 am

    I love this! I’m fascinated by all the different ways to get your message across, other than through the written word. Thanks for sharing, Christie!

    • christie on June 6, 2014 at 10:13 pm

      Anne, my favorite is combining words and visuals … very powerful and fun!

  2. Sarah Lou on June 3, 2014 at 12:29 pm

    Really like this palette and I’ve signed up to polish my brand, your site is gorgeous.

    • christie on June 6, 2014 at 10:13 pm

      Great to have you in Polish Your Online Brand, Sarah Lou!

  3. Brenda on June 3, 2014 at 3:25 pm

    Beautiful website. Love the font combinations and will help me with elevating my brand. Thank you!

    • christie on June 6, 2014 at 10:12 pm

      Good to hear Brenda! I love playing around with fonts!

  4. Kate on June 3, 2014 at 11:30 pm

    Awesome, love this – simple and easy. Thankyou

    • christie on June 6, 2014 at 10:12 pm

      Thanks Kate!

  5. april on June 4, 2014 at 2:37 am

    oh, christie – everything you create is so exquisitely lovely. and i have been enjoying the “polish your own brand” workshop very much. thank you for your generosity and expertise.

    • christie on June 6, 2014 at 10:12 pm

      So glad to hear that April!

  6. victoria m. on June 5, 2014 at 9:26 am

    Christie, this is awesome! It made me take a look at my website and made me realize there’s no consistent color palette… my pictures are in an earth, brownish tone, while my logo is colorful as I am… do you think that could be an appealing way to represent myself?

    • christie on June 6, 2014 at 10:11 pm

      Victoria, the first things to check is if your photos match up with your message and values. Are they telling the story you want to tell. That’s more important to brand building overall than if they perfectly color matched to your logo.

      • victoria m. on June 10, 2014 at 11:14 am

        great tip! thank you!!

  7. Llyane @FrenchOnSkype on June 7, 2014 at 5:28 pm

    Branding is such an elusive science – I definitely want to master.
    Thank you so much 🙂

  8. Camesha on June 11, 2014 at 12:14 am

    As I am trying to fine tune my brand and give it a makeover, this post couldn’t be more timely. Thanks for giving me some things to really think about!

  9. Viki Stanley-Hutchison on June 11, 2014 at 9:20 am

    Needed these tips today as I’m in the middle of rebranding and have been struggling with picking colors and design elements. Thanks so much for inspiring new ideas for me! 😀